Things seem better for HTC these days, after the Taiwanese phone company eked out a slim $19.7 million (NT$0.6 billion) profit for the third quarter of 2014. That figure represents a drop on the previous quarter’s $75 million profit, but is a big improvement on October 2013, when it suffered a $102 million loss in its first negative quarter as a public company.
HTC’s revenue dipped in Q3 2014, though. The firm recorded $1.38 billion (NT$41.9 billion) in sales, down from $2.17 billion in the previous quarter. Despite the fluctuation, HTC says that its top-billed HTC One (M8) and mid-range Desire line-up spent the last three months “holding their own or expanding their markets despite stiff competition.” The company did not provide actual sales or shipment figures, however.
HTC certainly has plenty of irons in the fire right now after refocusing its strategy following successive quarters of declining revenue, which culminated in that net loss last year.
The One (M8) is available in Android and Windows Phone flavors, it put the focus on selfies (see what I did there?) with the new Desire Eye and its 13-megapixel front-facing camera, its Desire 820 was the first Android phone to support a zippy 64-bit processor and it has a new attachable camera for your smartphone too. Then there’s the software side of things: HTC launched its Zoe photo app for Android and has plans to bring it to iOS.
The Taiwanese firm is predicting that it will round off the year with $1.38 billion – $1.55 billion (NT$43 billion to NT$47 billion) in revenue for its final quarter, with earnings per share of NT$0.07 to NT$0.46.
Let’s see if its devices can keep pace with new arrivals like Apple’s iPhone 6 and iPhone 6 Plus, and Samsung’s Note 4; not to mention Xiaomi, LG and Lenovo — each of which is on the up.
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