On average, schoolkids aged between five and 15 are online for about 15 hours each week - an hour and 18 minutes more than last year.
That is bad news for the old-fashioned telly, with viewing times tumbling to 13 hours and 36 minutes a week - a decrease of an hour and 14 minutes.
Stay-at-home father and author of Dad Rules, Andrew Clover, said of the data: "I don't think it is a wholly positive thing.
"I certainly would much rather they were out climbing trees, flying kites, riding horses and being children," he told Sky News.
"I think that the main difference in the last year, is that roughly an hour-and-a-half more time which had been spent watching TV is now being spent online.
"The difference there is it is a slightly more solitary activity ... it is less supervised than it was."
OFCOM says YouTube has become one of the most popular online destinations for children to watch content.
Its research suggests 73% of five to 15-year-olds and 37% of pre-schoolers use the video site regularly, often to watch TV-style cartoons and mini-movies.
Despite this, 90% of children still generally tend to watch TV every day between 6pm and 9pm.
Whereas tablets are more popular among children of a pre-school age, most begin to prefer mobiles as they get older - and now it is estimated that about 33% of eight to 11-year-olds have a smartphone of their own, rising to 80% of 12 to 15-year-olds.
Although technology is playing a bigger role in young people's lives, two-thirds of parents with children aged between 12 and 15 believe their child has a "good balance" between screen time and other activities.
A separate piece of OFCOM research shows reading remains the third most-popular activity among children of a primary school age - well ahead of watching music videos and online video clips.
Jane Rumble, the regulator's director of market intelligence, said: "Children's lives are increasingly digital, with tablets and smartphones commanding more attention than ever.
"Even so, families are finding time for more traditional activities, such as watching TV together or reading a bedtime story."
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