Snapchat embraces AR with New World lenses

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As Facebook goes after Snapchat with slowly adopting Snapchat features into its bouquet of apps, the popular image messaging app has rolled out New World lenses as part of its augmented reality (AR) drive.

"While Snapping with the rear-facing camera, simply tap the camera screen to find new Lenses that can paint the world around you with new 3D experiences," Snapchat said in a post late on Tuesday.

Snapchat launched Lenses over a year ago as a whole new way to help users express themselves on the platform.

Now, tapping the camera screen while using the rear-facing camera will bring up new 3D lenses.

You can create a cloud, a rainbow, flowers and a floating "OMG" among others.

Facebook has recently added Snapchat-style Stories and camera special effects to Facebook, Messenger, WhatsApp and Instagram.

Facebook on Tuesday launched a platform for developers to encourage augmented reality (AR) camera effects -- another move to take on Snapchat.