Rockstar's Grand Theft Auto has never fallen short at taking jibes at real-world failures. Recently, videos of a modded GTA V surfaced online showing the recalled Galaxy Note 7 as a weapon of mass destruction. And Samsung is clearly pissed off about it.
In an attempt to nurse its bruised reputation, Samsung is refusing to see the humor in the mod and has issued a DMCA (Digital Millennium Copyright Act) Notice to the videos circulating online.
And this is not the only video Samsung is targeting. The Next Web reports Samsung may be misusing the DMCA tool to pull down other vidoes mocking the explosive mobile device. In what clearly is an abuse of the DMCA tool, Samsung is attempting to remove all traces of the videos mocking the Galaxy Note 7 on the internet.
But what Samsung probably must have forgotten is that parody of a copyrighted content is protected under the DMCA, and the video showing the Note 7 as a bomb to blow up civilians is clearly made to mock the company and not profit from the intellectual property in any way.
The New York Times recently reported that Samsung attempted to bribe a Chinese Galaxy Note 7 customer to keep quiet after he captured his phone exploding in video. Two Samsung employees reported arrived at tthe man's house and offered him $900 (roughly Rs 60,000) to not share the video online. He of course rejected the offer.
But for now, Samsung seems to be succeeding in pulling down several such videos off YouTube. It's still not clear whether the creators of the video have filed an appeal or what might happen in the future.
Samsung is really trying hard to mend its reputation as a top-class smartphone producer after what went down with probably the best smartphone produced by the company. But it seems to be targeting the past to wipe all traces of the incendiary phone from public memory instead of working hard on coming out with another device that doesn't catch fire and explode.
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